The EA Madden Mobile game undergoes regular rebranding every few weeks to keep users engaged with fresh, biweekly content. The Metal Master program draws inspiration from the sleek, bold aesthetics of military jet paint jobs, bringing that high-energy vibe to the game.
Loading screen art
Message of the day announcing new game features and challenges.
Feature Tile for all the game events happening that day.
Inside of the Metal Masters Event thumbnail shown on the previous slide.
Live Event map where players can participate in several events and challenges to unlock new players and gain XP.
Metal Master Players line up.
Store Packs for the Metal Master game store.
Store Offers for Metal Master packs that contain new players, currencies and more.
Program currencies from iron to gold.
